If you’re starting an eCommerce business, you may be on the hunt for some winning product ideas. One of the most challenging tasks facing entrepreneurs who are looking to start an eCommerce business is deciding what to sell. Whether you want to sell a single item or create a business around many related products, it’s difficult to find and decide on new product ideas. So let’s dive in and discuss how to find a product to sell online by discerning what makes new product ideas successful. Then we’ll give you ten new product ideas to consider selling for your business.
How to Find a Product to Sell Online
As mentioned before, finding a new product to sell online comes with many challenges. Depending on where you’re based, you may even have to abide by regulations for the products you’re interested in selling. However, you have to have an idea before you can proceed any further. This idea will be the key to establishing your business plan down the road. So, how can you explore and evaluate your ideas?
The first way to find a new product idea is to sit down without distractions and just brainstorm. Grab a notebook and a pen and jot down anything that comes to mind. Think through your day and the things you use every morning, afternoon, and night.
Try to remember the last thing you were grateful you owned–why do you love it? Try to think of something you own but don’t love–can it be improved? Where does it fall short for you? Look around the room and jot down anything that seems positively or negatively noteworthy to start your search.
Talk to friends & family
You won’t necessarily be your own target demographic, so it can be helpful to branch out of your head and ask friends and family what products they use and love. Ask them for the products they have and don’t love–what about it don’t they like? All of these ideas can help spark an idea for a useful winning product.
Look at potential competitors
There’s no need to constantly reinvent the wheel. Take a look at other companies that are doing well and make note of what they sell. If you’re struggling to find a product, look through your Facebook, Instagram, or Google ads. Seeing a product multiple times is a good indicator that an ad, (and by extension, product) may be doing well for them. Look at competitors as a testament to what’s possible instead of a barrier to entry in the market.
10 New Product Ideas to Consider
Now that you understand a few techniques to spark inspiration, it’s time to consider some of the most trending products and services in 2021. And don’t forget,
1. eLearning Courses
Subscription eLearning courses have become a very popular product to sell online. This is because they have a low startup cost and can be sold over and over. The potential upside is exponential with the only major investment being the time it takes to create the eLearning course. If you are an expert in something, this may be a perfect product idea for you.
The next idea is to dig into advancements in technology. Depending on your budget and passions, there is almost certainly a new piece of tech to be taken advantage of. The IoT (Internet of Things) has turned commoditized products into a brand new opportunity – from hairbrushes and scales to lightbulbs.
3. Food Delivery Kits
Food delivery kits have soared in popularity as consumers have become more health-conscious. If you have a knack for creating recipes and a passion for making people’s lives easier, this may be the perfect opportunity for you. There are a variety of potential spins you can put on the business model, allowing you to create a service that’s true to you.
4. Phone accessories
We’ve all become a bit attached to our cell phones, but that has come with its own set of business opportunities. If you have a way to make phone cases more useful, less breakable, more efficient, or last longer, then you may have a winning new product idea. Not to mention, they can typically be produced in bulk for pennies on the dollar.
5. Subscription Boxes
Similar to food delivery kits, but without the meals. Entire business empires have been built on themed subscription boxes. Can you come up with a new one or improve on an existing one (such as delivering a similar product to a new market)? Here are some helpful tips to create the subscription box service of your dream.
6. CBD Products
As hemp and cannabis products surge in legal and social acceptance, this may be the perfect time to start a CBD product-based business. The health industry specifically is always looking for new remedies and this is when CBD comes in. Just makes sure you’re keeping up to date with both local and federal legislation prior to selling online.
Thoughtful, handmade pieces of jewelry make excellent eCommerce businesses. They’re lightweight, easy to ship, and are a popular gift to give year-round.
8. Workout Equipment
As people look to work from home more prevalently, public gyms are receiving a side-eye from active enthusiasts. Exercise, on the other hand, is still trending upward. A winning business product in today’s market may be the solution to that problem: home workout equipment. Whether you resell online or create your own brand, there are many opportunities out there in the fitness industry.
Skincare is top of mind for a growing portion of consumers worldwide. The industry is trickier to break into than others on this list (due to the need for various licenses and safety tests). However, it may be a more sustainable and attractive business option for the right entrepreneur due to those higher barriers to entry. Not to mention, it’s a very trending industry at the moment for young people.
If you have a talent for coding and a problem to solve, SaaS (Software as a Service) may be perfect for you. SaaS products are created all the time to solve problems for both consumers (B2C) and businesses (B2B). The key to success in building a SaaS product is to keep an open dialogue with your target end-users through development so you ensure your end-product really solves their problems.
Closing Thoughts on New Product Ideas
Now that you know how to find a product to sell online, you’re better equipped to handle the ever-changing market. With these new product ideas and the tools you need to evaluate them, you can continue brainstorming for your eCommerce business. Remember it’s not always about what you sell, it’s about how you sell it.