Brontë Fyke currently serves as the Director of Marketing at PaymentCloud, where she covers a wide range of financial topics. She is committed to reaching merchants on their terms by employing innovative outreach, promotional strategies, and accessible design. Brontë leverages her expertise in ABM, SEO, SEM, and many other acronyms to craft content tailored for small and mid-sized businesses.
Within the fintech industry, Brontë strives to advocate for underrepresented companies that are typically overshadowed by fintech giants. Her efforts in presenting proof of concept, statistics, and traction played a pivotal role in the successful acquisition of Paysley, a financial technology software company. Her influence in the workplace is shown by her nomination for the Mentor of the Year category at the 2023 Women's Leadership Awards, as recognized by the SFV Business Journal.
Brontë’s commitment to improving user design is shown in her educational experience. In 2015, Brontë attended Antelope Valley College to receive her Graphic Design degree. After which, she received her certificate in The Science of Well-Being at Yale University. Currently, Brontë is pursuing her Bachelor's degree in UX/UI Design and Development at Arizona State University while also actively achieving certification as a Scrum Master.
Outside her professional life, Brontë enjoys reviewing local restaurants on Yelp (with her Elite status), indulging in cinema, playing softball, and collecting recipes she will definitely never cook. Although she claims to be a dog person, her life is ruled by two adorable cats, Wolp and Chupa.
Expertise
Brontë has played vital roles across all marketing efforts at PaymentCloud, including SEO, content strategy, SEM, PPC, PR, social media, influencer marketing, email campaigns, promotional planning, video production, advertising, event promotion, research and analysis, operation management, data analytics, and more. Her versatility helps her navigate credit card processing for high-risk industries like CBD, adult, travel, and cryptocurrency.
Experience
Brontë’s academic journey has led her toward earning a Bachelor of Arts in Graphic Information Technology with a concentration on User Experience and Development at Arizona State University. Her freelance portfolio encompasses website building, SEO research and optimization, and social media management. She has also lent her expertise to small businesses, both for-profit and nonprofit, in her community. As the first marketing employee at PaymentCloud, Brontë has transformed the PaymentCloud brand through innovation and creativity. During her role as the Director of Marketing, Brontë manages a large in-house and remote team that encompasses digital, SEO, and content managers, as well as oversees specialized marketing projects.
