TABLE OF CONTENTS
The adult industry keeps growing and it is no wonder that many people want to be a part of it. Despite being a form of high risk business, the fact remains that it is one of the most lucrative industries that exists today. With video production and sales, there are hurdles to overcome before you can tap into the large market size. Figure out how to start a porn production company and website online so you can sell your adult videos faster.
How to Start a Porn Site and Production Company
There aren’t many requirements to start your own adult video production company and porn site. In fact, you probably already have all that is needed to begin. So what is the first step to starting a porn company, you might ask?
Legal Requirements to Sell Adult Videos
You must first be legally eligible. This means that you and any partners that you film have to be at least 18 years or older. Federal law regulates explicit content and outlines the stipulations for selling adult videos in their 2257 Compliance Requirements.
These requirements go for any and all performers of visual adult content no matter the location of filming or distribution.
Privacy Concerns When Starting a Porn Company
As you may already know: what is posted on the internet, stays on the internet. No matter how thorough you try to clean it up, there will always be a fragment of it somewhere to reference. For this reason, it is important to keep all identifying information to yourself when producing your content or the content of people you are working with. This means:
- Don’t use any real names
- Never reveal your location
- Only work with Trustworthy performers
This is the most important step when figuring out how to start a porn site.
Build a Brand and Fulfill a Niche
Creativity is rewarded in this industry. Come up with a persona, a name, and a brand that helps you stand out from the crowd and maybe even gets a laugh out of your fans. Something memorable and available.
Then set your ground rules. Based on your persona, outline how you are going to be perceived online. Will you be the sweet, innocent girl-next-door or the sexy vixen?
By doing this, you also set the stage for the possibilities of fulfilling a niche in the adult industry. There are many adult productions and actors that pick one subset of the adult industry and become the best in that vertical. There may not be as many watchers, but the fans who are there are guaranteed to stay. It is a good way to obtain a cult following with little effort.
Upgrade Equipment to Make Your Own Porn
Lighting can make all the difference in adult porn video production. So can the quality of video recordings. Well made productions have larger audiences and better turnout than obviously small-budget films, which is why investing in equipment is essential.
Consider how you are going to be styling the film itself. Will it be a POV type production, where you will need a small, portable high definition camera? Or maybe you want to set up a tripod to reduce shake and take videos as well as photos. Whatever you choose to do, make sure to do your research on the best equipment that is within your budget because it will pay off in the long run.
Promoting Content and Advertising
Learning how to start a porn site only matters if people can find you. You are a business, so you should be promoting yourself like a business. And while you may be restricted from doing search engine advertisements, that shouldn’t hold you back from having a plan for outreach.
- Join fetish communities online
- Add your bio to other adult sites
- Insert links on other blog sites pointing to you
- Offer referral bonusses to happy fans
There are so many ways to continue to get your name out there, you just have to find what works best for you.
Start Production to Sell Adult Videos
When it comes to producing porn, it typically begins with a planned concept. Some would wonder about the title of the movie, whether it is a take on an existing Hollywood film or a simple single-scene.
Coming up with the idea is often difficult but the logistics part is an even more significant challenge. While in some cases, you can go for low-budget video production, you may also opt for one with a bigger reach.
Aside from the budget, you will also need to have a few more things to be productive
Keep in mind:
- Length whether it is just for a few minutes or turn it into a full-length film
- Budget where you will consider all of the production value required
- Actors in which you define the number of people and their fees involved
Compensation for the actors should also be considered. If you have amateurs for a film with only one scene, having a low budget would suffice. On the other hand, if the plan is to hire known stars, you will certainly have to shell out more money. Nevertheless, it is usually worth the investment because their names have a recall and they have dedicated fan-bases.
With all these requirements and more, you need to ensure that you will get paid for the video production process. You have a target market and you can identify it by performing a target market analysis. This will help you determine your ideal consumer and help you build a loyal clientele from there. During this stage, you want to get paid as they subscribe to your service. Just like every business, the goal is to turn a profit for your video projects.
Go Solo or Bring a Partner
One of the best ways to sell adult video productions is to utilize the big names. If you already have a following but want to diversify your reach, then consider going solo for a while or bringing in amateur actors to spice it up a little bit.
But if you are a small-time porn actor, you may want to partner with someone who has more reach. This way you can get your name out there fast and incentivize people to watch.
Consider Taking Content Requests
If you are low on production ideas, then try to get requests from your current watchers. It may be tough to start the engagement, but once you have a few vocal enough to give you their fantasies, it can really snowball from there.
Using this tactic to intersperse with your normal content is a great way to appeal to a niche audience and make your fans happy. Showing them that you are listening could be your ticket to success.
This is another way to make more money when figuring out how to start your porn site. If you have customers who are willing to pay extra for a specific style of adult film, utilize that! Charge more for the length of the porn video, the difficulty to produce, the amount of people necessary to make it happen, etc. Even if you don’t get a large amount of requests, the money that can come from them may be significant.
How to Make Money Off Selling Porn
The most straightforward way to make money in the adult video production industry is to set up your own site to sell on and add personalized content for viewers to watch. You can either sell pay-per-view videos or charge for a login to restricted content. Some sites even provide free clips or whole videos just to sell the advertisement slots on their sites an earn money that way.
You can even make your films and sell them to other sites to host. You get the profit from the sale, but don’t get to continue to monetize that content.
Either way your business is structured, you should have a clear plan of action before you begin producing.
Alternative Ways to Monetize Your Video Production
- Webcam Performances
If you have your own site and you have the equipment to film, a natural segue to earn another stream of revenue is to start camming. Providing an option for your viewers to view a live feed webcam in which you can interact real-time with fans is a great way to get tips and earn extra cash.
Simply setup a channel and schedule times that you will be live, then let the viewers roll in.
This is the best for performers who already have a name for themselves, so don’t be discouraged if it starts out slow.
- Offer Content Request Options
Keep your fans engaged by listening to their requests. If they want to see you do a certain move or be with a specific person, why not give that to them if they’re willing to pay extra for it? It seems like a no-brainer.
- Adult Photography Downloads
Because you have the equipment for high resolution videos, you inadvertently also have the equipment for photography. Selling Adult photography can easily supplement your video production business.
- Subscription Fan Club
What better way to learn how to start a porn site than to jump into a tried and true business structure. If you have a few fans that are always wanting more, give them an option to subscribe and get exclusive content. This can be access to full clips, a certain number of requests, or simply a way for them to know when you are updating your feed or going live.
Just be sure that you are offering your subscribers enough to make the extra price tag worth it.
- Sell Products or Novelties
You definitely will have extra props lying around from set that you can sell off or maybe even an opportunity to be an affiliate referral partner for products that you use as you continue to grow your brand. Don’t hesitate to take advantage of it.
Credit Card Processing for Your Porn Production Company
When opening an adult merchant account, you will encounter several issues, mainly because of the nature of this industry. Adult is controversial, which is why several firms will either charge you high fees for every payment you receive or not accept your application at all.
In this case, you need to find high risk payment processors that you can rely on. At the same time, you want to avoid paying premium fees. After all, your aim is to earn with your business, not seek out more hindrances in getting paid. Online credit card processing should be easy with the right firm, despite this industry being tagged as high risk.
- Take care of your credit history by paying all your balances and liens. The goal is to improve your credit rating, which can take months of work. There is no better time than the present.
- Begin saving money and keep it in the bank. You may be required to set up a “reserve account” that the merchant account provider can access if ever your business fails in the future.
- Be prepared for higher fees. Since you are labeled as high risk, you will end up paying more than low-risk industries. Find a company that does not charge you excessively.
- Have all the necessary documents, such as your business license, utility bills, valid IDs, and articles of incorporation.
- Work hard and follow the rules to get approved for the adult merchant account, so you can begin receiving payments ASAP. More importantly, you can establish your business and become known in the adult industry.