Sellfy vs Shopify: Choosing the Right Platform for Selling Digital Goods

eCommerce merchant debating Sellfy Vs. Shopify.

Sellfy or Shopify: which is the right eCommerce option for you? Selecting the appropriate eCommerce platform is a decision all online sellers must make at some point. Settling on the right choice can be a make-or-break decision for your business.

Each solution offers unique features and functionalities tailored to your professional needs. In this article, we’ll unpack the critical distinctions between Sellfy and Shopify. In doing so, we will cover strengths, weaknesses, and external factors that will help you decide which is the right option for your eCommerce venture.

Sellfy vs Shopify: A Quick Overview

Since launching in 2011, Sellfy has emerged as a popular alternative to Shopify. Like Shopify, Sellfy is a hub for online merchants with a reputation for selling digital products like e-books, videos, photography, music, digital art, and software. Sellfy features user-friendly setup options that allow merchants to customize an online store without coding skills or anything in the way of serious technical knowledge.

Sellfy safeguards sensitive digital content using instant downloads, PDF stamping, and limited download attempts. It also allows you to integrate Sellfy storefronts and product widgets into an existing site or blog. Additional benefits include upselling options, built-in marketing tools, print-on-demand services, retargeting tracking pixels, and the ability to effortlessly sell subscription-based services and products.

Shopify needs no introduction in the eCommerce world, having established itself as one of the most well-known and widely used platforms worldwide. Designed to save time and maximize efficiency, Shopify is renowned for its scalability, adaptability, and interface. As a tool, it has rendered the management of an online business a relatively streamlined process. To that end, Shopify merchants can integrate various plug-in extensions to improve their online commerce capabilities.

Why do so many people use Shopify? Ultimately, it comes down to how user-friendly it is. With Shopify, merchants can manage payments, inventory, shipping, and product information, in addition to customizing their storefronts with on-brand themes. Shopify also supports multiple sales channels (including brick-and-mortar storefronts), thus making it easier than ever to sell in-person or through a digital outlet.

Let’s break down the pros and cons of each platform:



  • Easy to set up.
  • Advanced marketing tools.
  • Integrates with existing stores.
  • Custom domain settings.
  • Print-on-demand service.


  • No native blogging tool.
  • Limited resources for inventory management.
  • Users must upgrade in order to remove Sellfy branding from their online store.



  • Broad spectrum of designs and themes.
  • Fully stocked app store.
  • Impressive inventory management.
  • Multichannel sales.
  • Users can sell products in-person or online using Shopify POS.


  • High transaction fees, especially when using third-party providers.
  • Switching templates becomes difficult.

Sellfy vs Shopify: A Detailed Look

When debating which of these two eCommerce options reign supreme, merchants are encouraged to consider their business requirements and future growth objectives. Determining these aspects of your business plan will allow you to make the most advantageous decision regarding a long-term game plan. It also reduces the chances of needing to switch platforms later on, which can be an expensive, inconvenient, and time-consuming ordeal.

Be sure to evaluate features, fees, and expenses related to online operations. Examples of the latter include third-party add-ons, added marketing tools, transaction fees, and point-of-sale services and hardware.

Dollar bill.

Sellfy vs. Shopify Pricing

Sellfy and Shopify each offer three primary plans: Starter, Business, and Premium for Sellfy, and Basic, Shopify, and Advanced for Shopify.

These plans encompass web hosting and SSL certificates, as well as basic reports, unlimited product listings, and email marketing features. Neither includes a domain name, so be sure to consider the monthly subscription fee and factor it into the overall cost.

Sellfy Pricing and Plans

Sellfy offers monthly, annual, or bi-annual subscription terms, with savings on the yearly and bi-annual options.

Starter Plan

  • $19 per month.
  • Unlimited products, including digital products.
  • Caps sales at $10,000 annually.

Business Plan

  • $49 per month.
  • Affiliate marketing.
  • Abandoned cart notifications.
  • 10,000 free email marketing credits.
  • Store design migration.
  • Sales are capped at $50,000 annually.

Premium Plan

  • $99 per month.
  • Priority support.
  • 50,000 free email marketing credits.
  • Product migration.
  • Sales cap increases to $200,000 annually.

Sellfy integrates with both Stripe and PayPal to expedite payment processing. While they do not charge transaction fees, payment processing fees typically cost around 2.9% + $0.30, depending on the provider. While Sellfy is available to customers worldwide, merchants must confirm whether Stripe and/or PayPal are available in their home country before following through with payment collections.

Shopify Pricing and Plans

Shopify doesn’t cap sales on any of its plans. However, it does include lower payment processing fees on plans at the higher end of the tier. In addition to Shopify’s subscription fees, you may have to pay for any premium themes and third-party apps you use.

Basic Plan

  • $29 per month.
  • Localized global selling.
  • 24/7 chat support.

Shopify Plan

  • $79 per month.
  • Five additional staff access accounts.
  • Discounts on shipping and insurance.

Advanced Plan

  • $299 per month.
  • Fifteen additional staff access accounts.
  • Personalized analytics and reports.
  • Enhanced chat support and checkout capacity
  • Calculated third-party shipping rates.

Shopify integrates with a number of payment gateways, adding a 0.6%–2% usage fee. However, there is a way around this: if eCommerce merchants opt to use Shopify Payments, they can expect to pay only the per-transaction fee. This tactic helps merchants avoid superfluous charges accrued as a result of using third-party processors. The processing fees for Shopify Payments begin at 2.9% to $0.30 on the lower end and decrease as you upgrade.

Shopify Plus is Shopify’s enterprise-level plan, which starts at $2,300 a month. It is a comprehensive solution designed for high-volume merchants. This plan is based on a three-year subscription and includes features like custom reports and analytics, lower-than-usual fees, and omnichannel commerce.

A lightbulb.

Design and Themes

One of the great things about both Sellfy and Shopify is that they offer design tools that practically anyone can use (this is true even for those who lack coding experience). Both are also designed to render online stores mobile-friendly, meaning they can adapt seamlessly to different mobile screen sizes.

With Shopify, users can choose from an assortment of professionally designed, fully customized themes, some of which may come at an extra cost. Shopify’s mobile-friendly layout meets Google’s standards, thereby increasing your store’s search engine ranking on mobile devices. For those familiar with web development, Shopify allows access to the store site’s HTML and CSS for more detailed customization.

Sellfy’s approach is more straightforward, translating to fewer theme options than Shopify’s. While Sellfy’s themes are dynamic, users may find that customization options are limited. The primary selling point of a service like Sellfy is how easy it is to use. This level of convenience makes the service preferable for merchants who require a quick, orderly, and coherent setup process.

Merchants comparing Sellfy Vs. Shopify.

Sales Tools and Features

Efficient sales management is at the core of every successful eCommerce venture. Sellfy and Shopify provide a user-friendly interface and a checkout that almost guarantees shoppers a stress-free experience.

Both services enable merchants to showcase their inventory through an online catalog. They also offer helpful sales analytics that provides insight into performance, as well as translation services based on customer location. This is quite a valuable tool when it comes to international sales.

Sellfy and Shopify let users embed a “Buy Now” button on their site, complete with product cards that can turn existing pages into fully operational online stores. This feature provides a built-in advantage in terms of monetizing existing content.

Sellfy Sales Features

While Sellfy primarily sells digital and print-on-demand products, the platform does allow for the sale of physical goods. As far as the former category is concerned, users can sell videos, e-books, webinars, and online courses.

Sellfy offers users discount codes, tools for upselling and cross-selling, and countless embeddable features. These features allow merchants to venture beyond the limits of a typical online storefront and promote products on third-party sites, blogs, and even social media channels. Embedding a storefront on your listed inventory effectively turns any site into a working online store. Finally, merchants can leverage Sellfy on YouTube cards and end screens to drive higher store traffic.

Shopify Sales Features

Some of Shopify’s standout sales features include gift cards, cross-selling and upselling tools, and automated abandoned cart recovery reminders. Shopify customers are able to sell through multiple online outlets (everything from Instagram to TikTok to more explicitly sales-focused sites like Amazon and eBay) and use discounts and promotions to drive sales.

Shopify also offers customers the option to pay in-person through their point of sale feature. This means merchants can sell goods online, in a brick-and-mortar store, at a pop-up, or even at a local market. Shopify specializes more in physical products, although users can still sell digital products via built-in app integrations.

eCommerce desktop.

Sellfy vs Shopify eCommerce Features

Even starting at the Basic level, Shopify’s features are impressive. They include:

  • Unlimited bandwidth.
  • Unlimited product listings.
  • Unlimited sales volume.
  • International sales.
  • Hosting and SSL certificates.
  • Integrated checkout.
  • Standard analytics.
  • Payment processing.
  • Order and inventory management.

Through its inventory tracking feature, Shopify users can monitor product availability in real-time and set alerts to let them know when it’s time to restock. The order and inventory management system automatically adjusts inventory levels across all sales channels, thus providing centralized stock management for online and in-person sales.

Shopify users can also expand their inventory through third-party app integrations. For example, Shopify’s mobile app lets merchants handle operations-based details like inventory tracking and order processing.

While Sellfy possesses some similar features, it is ultimately a different enough platform from Shopify to warrant further explanation. Sellfy’s platform includes the following features:

  • Unlimited product listings.
  • Hosting and SSL certificates.
  • Print-on-demand, subscription sales, and video streaming.
  • International sales.
  • Integrated checkout.
  • Standard analytics.
  • Payment processing.

Sellfy’s functionality is somewhat limited when it comes to maintaining and organizing a physical inventory. Users can still set automated notifications that will alert them when certain items are out of stock. Unfortunately, these customers will not be able to stock all products simultaneously. In other words, eCommerce merchants using Sellfy as their platform of choice must manage each product independently. This can end up wasting a lot of time, so keep this factor in mind when making your decision.

Like Shopify, Sellfy has its own app designed solely to help eCommerce business owners oversee operations. The catch here is that the app’s functionality isn’t as up-to-date as one might hope.

Marketing chart.

Marketing and SEO Tools

Like any worthwhile eCommerce option, Sellfy and Shopify offer built-in SEO and marketing tools, including meta tags, titles, and easy-to-customize headlines. Through Shopify Email (Shopify’s proprietary email service), merchants can send up to 10,000 emails a month[1]Shopify Help Center. “Frequently asked questions about Shopify Email”. Accessed on June 24, 2024.. Merchants desiring greater email capacity can purchase added volume to the tune of $1 per 1,000 emails.

With Shopify Email, users can still personalize and schedule emails to their liking. The Shopify app store allows merchants to get the most out of their eCommerce experience, with a surfeit of apps designed to help users with SEO, marketing, social media, and more.

Through the platform’s email marketing features, Sellfy users can send an especially high volume of free emails (Sellfy merchants can also collect subscribers via their eCommerce store). If you want to track ad performance, ad pixels from Facebook and X (formerly Twitter) can help with that. We also recommend looking into Sellfy’s affiliate program, which rewards affiliates via value-based commissions.

While both platforms offer users the cart abandonment notification feature, Sellfy does not include this feature in its basic Starter plan.

People shaking hands.

Fulfillment and Delivery

Shopify and Sellfy offer markedly different experiences in terms of shipping and fulfillment.

With Shopify, users are purchasing access to a well-rounded assortment of shipping options. If these users are looking for a more hands-off approach, they will be able to use third-party services for any fulfillment or integration needs. Shopify supports a variety of apps and integrations, allowing eCommerce sellers to augment solutions customized to their singular needs.

In addition to its own proprietary fulfillment service, Shopify’s Shipping suite affords users access to major carriers via discounted rates. Users who sign up for the Advanced option can then implement automated, carrier-calculated shipping rates, once again simplifying the process in a timely and cost-effective manner. If you’re looking into dropshipping options, you may want to link to available suppliers via the Shopify app store and integrate from there.

On the other hand, Sellfy does not provide its own fulfillment or shipping services, the exception being the sale of print-on-demand products. Sellfy’s print-on-demand service allows merchants to sell physical goods such as hats, hoodies, shirts, and mugs, plus other items.

For the most part, Sellfy may be a better fit for business owners who are more resourceful and self-sufficient. Sellfy users are responsible for the delivery and management of shipping options (by adding a tracking number in Sellfy’s Shipping Profiles feature, users can customize shipping details relative to different regions and countries). In this regard, Sellfy lacks the incorporated integrations and premium services that have made Shopify the go-to option for so many eCommerce merchants.

Reporting and analytics chart.

Reporting and Analytics

Reporting and analytics are an essential part of the foundation of any working eCommerce platform. These two factors are integral to maximizing your return on investment (ROI), making them a core element of your business structure.

Merchants can glean insight into their store’s overall performance using both platforms. Through Sellfy’s built-in dashboard, sellers are able to monitor visitors, purchases, subscriber numbers, and conversion rates. The default settings on reports usually display the previous 30 days, though users are encouraged to adjust these settings as needed. Sellfy merchants can also fully integrate with Google Analytics without finding themselves in need of third-party functions such as Zapier (software specializing in workflow automation). This affords merchants a deeper understanding of the buyer’s journey, including spending habits and purchase history.

Shopify’s analytics and reporting options may vary depending on your chosen plan. The analytics dashboard monitors top pages, visitor count, and traffic sources, though Shopify’s premium option allows for more expansive access to comprehensive sales reports and report builders. Shopify merchants can also integrate with third-party apps like Google Analytics to extend reporting features.

Blue globe.

Apps and Integrations

What purpose do integrations serve when choosing an eCommerce platform? It’s simple: integrations connect your site with SEO tools, live chat features, and social media storefronts. When it comes to app stores, Shopify is one of the most impressive on the market. The store has over 8,000 apps to help merchants deal with marketing, processing orders, shipping, sales, dropshipping, customer communication, accounting, and any number of additional facets.

Options such as these enable sellers to add almost any functionality to their website. However, many of these integrations will come at an additional cost, so budget accordingly. While Sellfy is known for its third-party integration options, its range is ultimately narrower than Shopify’s.

Customer support.

Sellfy vs Shopify Customer Support

Both Sellfy and Shopify offer customer service options where users can access articles, guides, and tutorials that will allow them to resolve common software issues. Most of Sellfy’s support is email-based[2]Sellfy Help Center. “How to contact Sellfy Support”. Accessed on June 24, 2024.. In this specific element of eCommerce, Shopify might have the a dvantage: their customer assistance options are more versatile, featuring live chat and 24/7 email support. For the most robust possible customer support with either program, consider paying top dollar for their respective premium plans.

Which Is Best for My Business Needs: Shopify or Sellfy?

When deliberating Sellfy vs. Shopify, you will need to consider the needs of your business, along with the features you intend to prioritize.

Small business.

Small and Middle Market Businesses

Shopify and Sellfy cater to somewhat different business models. Consider the following when debating which option sounds best for you:

Shopify is an ideal choice for businesses that:

  • Hope to establish a compelling brand presence.
  • Sell physical products.
  • Require an extensive set of features and customizations.
  • Require scalable solutions.
  • Wish to outsource shipping and fulfillment.
  • Require integrated POS methods for in-person sales.

On the other hand, Sellfy may be a better fit for businesses that:

  • Sell both digital and print-on-demand products.
  • Do not require tech or design expertise.
  • Do not require complicated inventory tools.
  • Wish to integrate a shop into an existing site or blog.
  • Wish to oversee details related to shipping.

With a service like Sellfy, it pays to upgrade your plan as your business grows and you continue meeting your sales goals.

Corporate report.


Sellfy caps its Premium plan sales at $200,000. At this time, they have not listed an enterprise plan as an option for eCommerce merchants. That said, we wholeheartedly endorse Shopify Plus as a tool for enterprise-level businesses.

Shopify Plus boasts strong features custom-designed for B2B and large-scale operations. These features provide reliable infrastructure, state-of-the-art security, meticulous site traffic management, and integration options designed to meet the demands of enterprise-level organizations.

While Shopify Plus comes with a hefty price tag, it may be a worthwhile investment, depending on your business structure and needs. After all, payment processing rates are customized to meet your sales volume. As such, users will receive priority support from an account manager dedicated to assisting them with any needs, questions, or dilemmas that might arise.

Sellfy vs Shopify: Final Considerations

When comparing Sellfy vs. Shopify, it’s essential to appraise your business’s priorities and values. Variables such as budget, growth plans, and desired customization levels should be evaluated with care and scrutiny. Once you’ve taken all this into account, you’ll be in an optimal position to decide which of these two platforms will ultimately lead you down the road to eCommerce success.

Sellfy is best utilized as a digital product sales template for things like print-on-demand merchandise. It is an unfussy, easy-to-use tool, making it an attractive option for small business owners and eCommerce newbies alike. On the other hand, Shopify is an established brand name for a reason. Their resilient, scalable solutions and extensive customization options are top-shelf, which is to say nothing of the wide variety of digital and physical product types they offer.

No matter the choice you make, eCommerce merchants are encouraged to prioritize convenient payment options for their customers. Settling on the appropriate payment processing solution will decrease fees, increase sales, and lend dimension and purpose to your online business as you continue to evolve and expand.

PaymentCloud is a merchant services provider designed for integration with popular eCommerce platforms like Shopify, WooCommerce, BigCommerce, Magento, and Volusion. We are committed to working with you, whatever your needs, budget, and vision may be. Our services include expedient transaction processing, fraud, and chargeback prevention, direct card integration, and a secure, PCI-compliant platform. Choose PaymentCloud and begin your eCommerce journey today.

Level up your online business.

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Cards that can be accepted when considering Sellfy Vs. Shopify.

Sellfy Vs Shopify FAQs

What’s the Key Difference Between Sellfy and Shopify?

Sellfy and Shopify differ mainly in terms of the audiences they target and the features they offer. Sellfy is primarily geared toward digital products and creators, with a direct, functional platform that requires no fuss or great expertise to set up.

Meanwhile, Shopify caters to a broader range of businesses that sell and process physical products. Its benefits include advanced customization options, an array of integrations, and comprehensive eCommerce features. As such, Shopify works best for businesses looking to scale and develop their online presence.

Can You Make Money on Sellfy?

Yes, you can make money on Sellfy by selling print-on-demand and digital products such as e-books, music, videos, courses, and software.

Is Sellfy a Good Platform?

Sellfy is ideal for startups and small businesses looking to sell digital products, physical goods, and subscriptions. It has a fully operative interface, intuitive setup, and a selection of customizable storefronts. Sellfy also offers print-on-demand services and marketing tools to help users track performance and boost overall sales.

Article Sources

  1. Shopify Help Center. “Frequently asked questions about Shopify Email”. Accessed on June 24, 2024.
  2. Sellfy Help Center. “How to contact Sellfy Support”. Accessed on June 24, 2024.

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